Built for Higher Ed, EdTech & Coaching Institutions
We partner with educational institutions that need predictable student acquisition across seasonal admission windows and year-round programs.
Universities & Colleges
Institutions looking to increase student enrollment for specific degree programs (MBA, B.Tech, Data Science, Design) across campuses.
EdTech & Certification Platforms
Companies selling online bootcamps, executive certifications, or skill development programs at scale through digital channels.
Coaching & Test Prep Institutes
IAS, UPSC, CAT, JEE, NEET, and competitive exam preparation centers spending ₹5L-₹50L+/month on student acquisition.
Corporate L&D & Executive Education
Professional development firms selling executive education courses directly to HR heads and mid-career working professionals.
Student Acquisition & Enrollment Services
Data-driven strategies designed to reach students and parents across the full consideration journey.
Education SEO & Outcome Content
Ranking for course-specific searches like "MBA colleges in Bangalore" or "best data science course online". We build program pages and career outcome guides that rank.
Google & YouTube Search Ads
High-intent search campaigns for program queries paired with targeted YouTube pre-roll ads that showcase placement records and campus life to student demographics.
Social Media & Parent Targeting
Instagram & Facebook campaigns designed to reach both students and parents. We leverage alumni spotlights, fee structure clarity, and placement statistics.
High-Converting Program Landing Pages
Program-specific landing pages with multi-step lead forms that pre-qualify student academic background, course interest, and enrollment timeline.
Lead Nurture (Email & WhatsApp)
Automated WhatsApp, SMS, and email drip sequences for prospects who inquire but don't enroll immediately, keeping them engaged through counselor webinars.
Aggregator Outranking Strategy
Building your own domain authority so your institution ranks alongside and above aggregator listing portals (Shiksha, CollegeDunia) in search engine results.
Why Generic Agencies Fail Education
Education marketing requires seasonal agility, dual audience targeting (students & parents), and focus on placement outcomes.
| Marketing Approach | Generic Marketing Agency | Martin & Bros Education Architecture |
|---|---|---|
| Lead Source | Buys cheap third-party lead lists | Generates 100% first-party qualified inquiries |
| Seasonal Strategy | Flat budget year-round with no strategy | Seasonal paid spikes + year-round organic SEO momentum |
| Audience Focus | Targets students only, ignoring parents | Dual-channel campaigns targeting both students & parents |
| Search Position | Relies on third-party aggregators | Outranks aggregators on own institutional domain |
| Core Conversion Proof | Showcases generic campus photos | Leads with verifiable placement rates & alumni ROI |
Our 90-Day Enrollment Framework
A systematic process for expanding qualified inquiries and reducing cost per enrollment.
We audit existing program pages, build multi-step lead qualification forms, set up conversion tracking, and map keyword strategy by program.
Launching targeted search and video campaigns timed to your admission window, backed by student testimonial ad creatives on Instagram.
Publishing course comparison guides and career outcome articles while activating automated lead nurture sequences for non-converting leads.
What You Receive Every Month
Enrollment Performance Report
Tracking total inquiries, qualified lead rates, cost-per-lead, and verified student enrollment attribution.
Google & YouTube Ads Management
Search and video ad management with seasonal budget adjustments and keyword expansion.
4-6 Program Content Assets
Course comparison pages, career outcome guides, and alumni success spotlights.
Social Media Stewardship
16-20 monthly posts across Instagram & Facebook highlighting campus life, placements, and faculty.
Lead Nurture Drips
Management of automated email, SMS, and WhatsApp messaging sequences for counselors.
Bi-Weekly Strategy Calls
Regular alignment calls with your admissions team to review lead quality and counselor feedback.
Year-Round SEO vs. Admission Season Spikes
Most educational institutions make the expensive mistake of advertising only during peak admission windows (Jan-Mar and Jun-Aug). During these windows, ad competition spikes and cost-per-click doubles.
Top-performing institutions build organic SEO authority year-round. When students and parents research careers in October or November, your institution is already the trusted authority they recognize. When admission season opens, your cost per enrollment is significantly lower.
Furthermore, the #1 factor driving enrollment decisions is verifiable placement proof. Students want to know: "Where do graduates work and what salary do they earn?" Highlighting real alumni career outcomes converts 2x better than generic campus facility promos.
Frequently Asked Questions
We execute a dual strategy: year-round organic SEO and content building to establish baseline brand authority, paired with aggressive, campaign-driven paid search and social spikes timed precisely to your admission calendar.
We replace generic forms with multi-step qualification questions (filtering for academic eligibility, budget readiness, and timeline) and implement structured nurture workflows to keep high-intent leads warm.
Yes. Aggregators rank because of site architecture and volume. By building program-specific content silos and career outcome pages directly on your institutional domain, you can rank alongside and above aggregators for high-intent queries.
We run separate campaigns on different channels. Students are reached on Instagram, YouTube, and search queries focusing on career paths and campus life. Parents are reached on Google search and Meta focusing on placement statistics, safety, and ROI.
Cost per enrolled student varies significantly by program type — from ₹500-₹1,500 for short certification courses to ₹10,000-₹25,000 for full-time degree programs. We optimize the full funnel to continuously reduce this cost.