End-to-End Creator Campaign Management
From initial sourcing and negotiation to closed-loop attribution—we manage the complete creator performance lifecycle.
Vetted Creator Sourcing
We maintain a proprietary database of 300+ vetted creators across 12 verticals, shortlisting purely on engagement authenticity and conversion history.
Briefing & Negotiation
We write performance-focused briefs, negotiate competitive rates, and secure all usage rights on your behalf with zero markup on creator fees.
Content Quality Control
Before any post goes live, our creative team rigorously reviews deliverables against brief compliance and brand guidelines, handling all revisions.
Whitelist Ads Amplification
We turbocharge top-performing creator videos as paid ads directly from the creator's handle—delivering authentic trust and 28-40% lower CPMs.
Multi-Touch Attribution
Custom UTMs, dedicated landing pages, and conversion pixel dashboards map viewer actions directly to purchases, tracking precise ROAS per creator.
Evergreen Repurposing
With perpetual digital usage rights locked in, top-performing influencer assets are repurposed into ad creatives, landing pages, and email funnels.
How We Execute Influencer Campaigns
A proven four-stage framework designed to eliminate friction and drive compounding brand ROI.
We align on your exact ICP and revenue KPIs, then shortlist top performing creators per tier complete with audience fraud checks, engagement benchmarks, and projected cost-per-engagement.
We manage zero-markup contracting, lock in comprehensive usage rights, issue crisp creative briefs, and direct all revision cycles until deliverables are brand-perfect.
Content goes live across organic feeds. Simultaneously, our paid media team activates whitelisted campaigns on Meta and TikTok using winning posts to scale conversions at low acquisition costs.
Why Most Influencer Campaigns Fail vs. Our Revenue System
Most influencer advertising wastes budgets on passive impressions. Here's how our measured performance approach compares.
| Capability | Typical Vanity Agencies | Martin & Bros System |
|---|---|---|
| Selection Criteria | Chasing shallow follower counts | Audience-product fit & conversion history |
| Agency Pricing | Hidden markups on creator payouts | Transparent at-cost creator pass-through |
| Distribution Strategy | One-and-done organic promotional post | Multi-touch retargeting & paid whitelisting |
| Success Measurement | Screenshots of likes and views | UTM tracking, pixel attribution & live ROAS |
Matching Creator Tier to Strategic KPI
We structure diverse creator portfolios engineered specifically for authentic trust, local reach, and scaled customer conversion.
Nano Creators (1k - 10k)
Hyper-engaged niche communities. Ideal for localized momentum, product seeding, and highly trusted reviews—offering unmatched cost-efficiency at scale.
Micro Creators (10k - 100k)
The sweet spot for conversion campaigns. Highly respected category authority, strong above-average engagement rates, and exceptional return on spend.
Mid-Tier Creators (100k - 500k)
Delivering scaled brand visibility without mass-market dilution. Perfect for major product launches and seeding high-converting audiences for whitelist ads.
Macro & Cultural Icons (500k+)
Pure prestige reach and cultural moments. Always paired with aggressive full-funnel remarketing loops to transform broad visibility into warm pipeline.
Frequently Asked Questions
Honest answers about creator pricing, digital usage rights, vetting standards, and campaign mechanics.
All creator payouts are passed directly to you at cost—we charge zero agency markup on talent fees. Our fee covers strategic sourcing, brief writing, contract management, content review, whitelisting execution, and full attribution reporting. You receive complete fiscal transparency on every proposal.
Yes. Every agreement we execute locks in comprehensive digital usage rights. You can repurpose and deploy winning influencer photos and videos across your paid Meta/TikTok ads, landing pages, email drip sequences, and sales presentations without paying surprise talent syndication fees.
Before any creator is presented on your shortlist, our team runs deep-dive audience fraud diagnostics. We analyze audience geolocation, comment authenticity, engagement spikes, and past brand conversion effectiveness to ensure you never pay for bot traffic.
Whitelisting grants our performance paid media team permission to run targeted social ads directly through the creator's official handle. Because users naturally trust individual creators far more than corporate brand pages, these ads earn higher engagement and typically reduce Meta Cost-Per-Milli-e (CPM) by 25-40% compared to standard brand account advertising.